Beavertown Brewery and Tottenham Hotspur LGBT+ supporter association launch limited edition Gamma Ray for Pride In London
The Tottenham Hotspur LGBT+ supporter association, the Proud Lilywhites, and Official Craft Beer Supplier at the new Tottenham Hotspur stadium, Beavertown Brewery, have just announced a pioneering partnership launching in the run up to Pride In London!
The Tottenham based craft beer brewery is producing a limited-edition Proud Lilywhite branded can of their much-loved Gamma Ray beer which will be sold through venues in Central London over Pride in London weekend (6th/7th July).
Beavertown, which has a micro-brewery inside the new Tottenham stadium, is going to be donating proceeds from the beer to LGBT+ charity Just Like Us to support their amazing youth empowerment and mentoring projects across the UK.
This is the first of a number of collaborations between the award winning LGBT+ football supporters’ group and Beavertown Brewery.
Commenting on partnership Proud Lilywhite co-chairs, Chris Paouros and Simon Gray, said:
“We are very excited to launch our first Pride product with Beavertown. As passionate Spurs fans it’s great to be able to work with a local business and even better to see how we can join forces to benefit a grass roots LGBT+ charity.
This June marks 50 years since the Stonewall uprising in New York which sparked the LGBT+ rights movement and we couldn’t be more proud of the journey we have been on with Tottenham Hotspur over the last 5 years, but our fight is far from over. We know there is still work to do to ensure that football, sport and wider society can truly embrace people of all sexual orientations and gender identities.
We hope that this campaign will not only emphasise the work there is to do, but will also support a fantastic charity whose vision is a world where all LGBT+ young people live awesome lives.”
While Logan Plant, founder of Beavertown Brewery added:
“We are thrilled to have the opportunity to support Proud Lilywhites. Craft beer and football are often seen as exclusive communities, but that’s just not the case. Proud Lilywhites are truly living up to the Spurs motto ‘to dare is to do’ as they’re breaking the mould by pioneering an inclusive space for LGBT+ fans and tackling adversity head on. At Beavertown we strongly believe in breaking down barriers, one can at a time, which is why we’re proud to be collaborating with such an important association who we feel align with our own principles. The Pride edition of our Gamma Ray APA is just the beginning of an exciting partnership with Proud Lilywhites, and we’re delighted that the proceeds will be supporting LGBT+ youth charity Just Like Us, who champion equality in schools and universities using a network of LGBT+ role models.”
Finally, Tim Ramsey, chief executive of Just Like Us said:
“We’re absolutely thrilled to be partnering with Beavertown and Proud Lilywhites this Pride. As people gear up to celebrate Pride this year, Beavertown Brewery is sending an amazing message of support to the LGBT+ community. It’s also hard to think of a better way to raise awareness and money to support our work to end homophobia, biphobia and transphobia than with a pride edition of Gamma Ray! ”
Look out for the Proud Lilywhites with members of Beavertown team marching in the Pride In London parade on the afternoon of 6th July.
For information on stockists and more details of the partnership follow @SpursLGBT
For press information please email firstname.lastname@example.org
Notes to editors:
Proud Lilywhites is the official LGBT+ Supporters Association of Tottenham Hotspur Football Club. Formed in 2014, it has grown to over 400 members globally and is an integral part of the Spurs fan base. Proud Lilywhites pride themselves on campaigning for further equality in football, both directly as Spurs fans and as a founding member of the Pride in Football alliance. The Proud Lilywhites have run numerous equality workshops with foundation and Club staff and are also key contributors to the Kick It Out Raise Your Game programme, Football V Homophobia and Rainbow Laces campaigns.
In 2018 Proud Lilywhites won the Fans for Diversity Supporter Group of the Year award in recognition of their continued work and commitment to ensuring football is everyones game.
Beavertown is dedicated to crafting high quality, innovative beers like Gamma Ray APA or Neck Oil SIPA that appeal to the thirsty masses, as well as more experimental brews from their Tempus Project. From brewing to branding, they believe in creativity in everything they do. Their famous Gamma Man is hard to miss and even harder to forget. At Beavertown, they believe beer is more than just a beer, it’s an inclusive experience; so they host a weekly Saturday taproom to give people the chance to taste their carefully crafted beer in its natural habitat, their own Tottenham brewery. Now seven years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston, currently brewing in 5500L batches producing around 9,000,000 pints a year with a new brewery opening in March 2020 capable of 90,000,000 pints! The official craft beer of Tottenham Hotspur F.C. (and how they came to meet the Proud Lilywhites), you can enjoy a crisp pint of your favourite Beavertown brew in their new taproom and microbrewery inside the stadium – the first of its kind. www.beavertownbrewery.co.uk
Just Like Us (JLU) is the LGBT+ charity for young people working for a world where LGBT+ young people live awesome lives. Our mission is to empower young people to be the champions of LGBT+ equality at school and work. To do that, we run three programmes. Our Ambassador Programme trains LGBT+ young people to give talks and workshops in schools that use their own stories to champion LGBT+ equality and challenge prejudice School Diversity Week is our annual initiative to empower teachers and pupils across the country to tackle homophobic, biphobic, and transphobic bullying by organising activities that celebrate LGBT+ equality in education. Our Pride Groups programme trains teachers to support pupils to run pupil-lead LGBT+ and Ally groups in schools Just Like Us has worked with over 30,000 pupils through our Ambassador Programme and will reach a further 1,000,000 school students and teachers in School Diversity Week 2019. www.justlikeus.org